Build a problem statement before building your startup
A useful problem statement explains whose work is difficult, when the difficulty occurs and why it matters. A sentence about wanting an app describes a solution before establishing the need.
Make the pain observable
Write the customer role, trigger, existing process and consequence in plain language. Replace broad claims such as inefficient operations with a measurable delay or avoidable error. Keep assumptions visible, especially when the founder has experienced the problem but other customers may work differently.
A worked example
A distributor changes its statement from businesses need digitisation to branch managers cannot reconcile stock before dispatch. The second version suggests whom to interview and which workflow to observe.
Illustrative scenario; this is not a claim about an actual Conxn client or guaranteed results.
Your action checklist
- Name the customer and situation
- Describe the current workaround
- Identify evidence that could disprove the claim
Can one company serve several problems?
Yes, but an early discovery sprint benefits from one clear problem. Expansion should follow evidence that customers value the first solution.
AI-assisted editorial guide for practical business planning. Adapt the framework to your context and seek qualified advice for material financial, legal, employment or contractual decisions.