Evaluate a business adviser without relying on big promises
An adviser should be assessed on relevant experience, a clear method and practical scope. Broad promises of guaranteed growth can distract from the work and decisions an engagement actually includes.
Check fit and operating approach
Ask how the adviser would diagnose the problem, what inputs are needed and what the deliverables would be. Discuss limitations, conflicts and who performs the work. Check references where available and appropriate. Ensure fees, responsibilities and success measures are clearly understood before commitment.
A worked example
A founder compares a generic growth promise with a proposal for a defined funnel diagnostic and implementation priorities. The second offer is easier to assess because its scope and limits are explicit.
Illustrative scenario; this is not a claim about an actual Conxn client or guaranteed results.
Your action checklist
- Ask for a relevant approach
- Confirm who does the work
- Review scope, fees and limitations
Should famous clients determine the choice?
They can provide context, but your problem, stage and budget may differ. Evaluate direct relevance and the proposed working relationship.
AI-assisted editorial guide for practical business planning. Adapt the framework to your context and seek qualified advice for material financial, legal, employment or contractual decisions.