Build a 13-week cash forecast for a growing business
A short-term cash forecast shows when money is expected to arrive and leave. It helps founders spot timing pressure that a monthly profit report may not reveal.
Forecast cash movements by week
Start with available cash, expected collections and committed payments. Distinguish confirmed receipts from uncertain sales. Include payroll, supplier obligations and other known outflows with realistic dates. Update actuals weekly and explain variances instead of silently replacing the previous forecast.
A worked example
An agency expects a profitable quarter but a large customer payment arrives after payroll. A weekly forecast exposes the gap early enough to discuss collection timing and discretionary spending.
Illustrative scenario; this is not a claim about an actual Conxn client or guaranteed results.
Your action checklist
- Use actual payment dates
- Separate committed and uncertain receipts
- Review forecast versus actual each week
Does profit mean enough cash is available?
No. Billing, collections, inventory and payment timing create differences. Use cash forecasting alongside financial statements and professional accounting support.
AI-assisted editorial guide for practical business planning. Adapt the framework to your context and seek qualified advice for material financial, legal, employment or contractual decisions.